Portfolio Details

Design with instinct. Every project is a balance of concept, craft, and clarity.

Madu Padu

The creative direction balances cultural authenticity with modern playfulness. Inspired by Madu Padu’s core values, honesty, inclusivity, sustainability, and joy, the campaign delivers vibrant visuals and honest messaging that educate without overwhelming. Each ad highlights the brand’s unique selling proposition: a refreshing, health-enhancing ice cream rooted in Malaysia’s rich herbal traditions.